Website Building 101 - Chapter 1- Introduction

 

 

Being Invisible - Fighting to be Seen

What business, organization, team or club ever succeeded by being invisible? Well, unless you are a ninja or some other clandestine black-op group, you probably would not be that successful if you were not able to be found.

 

And how can you be found? there are many ways, but one important way is via the internet.

 

Today more than ever people turn to the internet to find suppliers, services, products and information, and it is essential that you or your company can be located.

 

There is two ways to get located,. 1.) through what is called random or generic searches, or 2.) through specific searches.

 

A generic search is performed when a websurfer goes to a major search engine such as Google or Yahoo and types in a search term, say, "flowers"

 

"Flowers" if you go to Google and enter that term will produce over 441 Million results. So if you sold flowers how would you ever be found?

 

To get found, you need to increase your visiblity and placement and there are many ways to accomplish this.

 

This online tutorial and internship program will help you learn the fundamentals of internet marketing, web design and construction. You will learn how to prepare copy, graphics, logos, text art and formatting so that you can help a company improve thier visiblity both online and through other new medias.

 

In the process, you will learn how to use social networking and medias such as You-tube, facebook and myspace, as well as the new coupon oriented programs such as groupon, livingsocial, yelp, and many others that are cominng online.

 

You will also learn how to write effective email comunications and how to effecitively present you product, information or service to the general population and to new prospects and contacts.

 

ABOUT THE INSTRUCTOR

 

I have over 10 years of practical internet experience and have written and built several thousand pages and websites. Moreover, I have also been in private business in the sales and marketing industry for nearly 25 years. I have several years direct retail merchandising experience and have worked in the advertising and marketing industry. I also helped start two local print magazines including the Fullerton Experience and the Fullerton Magazine and have worked for local Chamber of Commerces and have been a small business consultant.

 

My work has included writing literally thousands of business communications, advertising text, ad copy, and I have designed logos and merchandiing graphics.

 

My current websites include www.archaccent.com, www.designdry.com, www.superspeedtrain.com, and www.briancarrillo.com

 

I have owned several other websites and use this current web creation tool on tripod because it is where I first learned how to build websites almost 11 years ago. 

 

I feel tripod is an excellent training ground and provides an easy and helpful environment for the beginner.

 

Assignment No.1

 

Your first assignment is to create your own account on Lycos's Tripod platform and to familiarize yourself with the operating system.

 

Pay particular attention to the templates section and to the website examples.

 

Also -  write down a few ideas on the type of business/es you someday hope to have. if you dont wish to have your own business, consider a personal writing project or ficticious business or service you see yourself offering.

 

No need to start working on your website concept rather get comfortable with the platform and go to assignment No. 2

 

Assignment No. 2

 

Write a brief summary of the type of product or service you would like to start. Even if you dont have one you can think of, begin writing a business summary and submit it to me via email format.

 

Upon submittion, await your next assgnment or instructions.

 

Closing:

 

 The power of the internet and electronic medias is awesome. There is nothing you can not create via basic onine tools that are in most cases free or almost free.

 

Your job will to someday help other businesses take advantage of this potential and power and to help them promote and build their business.

 

In the process you will learn how to communicate more effectively and present yourself and your own ideas clearly and professionally

 

Welcome to the New World of information and communication.

 

Sincerely,

 

Brian Carrillo

 

Learning how to build a web presence is simpller then you think.